Yellow Pages Association

1. Lessons in Longevity From The Original Search Engine - When you're in an industry that is based on answering consumer needs, as all local search brands are, you're hardwired to remain relevant. After all, the granddaddy of local search, the printed Yellow Pages, is 125 years young this year, born out of necessity in 1883 when a Wyoming business directory publisher ran out of white paper and had to print on yellow stock. And yet today, it's a multibillion-dollar business morphing onto the internet.
2. Yellow Pages Association Names Top 10 Internet Yellow Pages Searches Reflecting How Consumers Are Using Local Search Sites - BERKELEY HEIGHTS, NJ--(Marketwire - August 4, 2008) - As Yellow Pages publishers continue to enhance their Internet Yellow Pages (IYP) properties and the local listings they provide to search engines such as Google, Yahoo and others, the Yellow Pages Association® (YPA®) today released the Top 10 IYP headings based on consumer usage.
3. YPA's Approach to Recent Industry News - Many of you have been following recent items that have been circulating in the media, triggering heightened coverage of the Yellow Pages industry. YPA has been closely following the various opinion pieces and I'd like to update you on our activities to address and shape the environment in the immediate and near term around some of these items.
4. Yellow Pages Are Americans' Best Friend - BERKELEY HEIGHTS, NJ, Jul 29 (MARKET WIRE) -- With more than $43 billion spent each year on pet expenditures (1), it's not surprising that many of the 71 million U.S. households who own a pet will turn to the "Veterinarians" Yellow Pages heading for their pets needs. In fact, according to the Yellow Pages Association(R) (YPA(R)), the "Veterinarians" Yellow Pages heading ranks 14th out of more than 4,000 headings as it generates more than 171 million references annually (2).
5. Yellow Pages Association Launches Think Green Column on "Yellow Is Green" Environmental Site - BERKELEY HEIGHTS, NJ, Jul 17, 2008 (MARKET WIRE via COMTEX) -- Providing a voice for environmental and yellow pages industry movers and shakers, the Yellow Pages Association(TM) (YPA(TM)), today launched the Think Green Column on its Yellow is Green Environmental Web site. Appearing monthly, the Think Green Columns share opinions, ideas and even historical perspectives on the environment and the yellow pages.
6. YPA Member News Weekly Recap for July 6-12 - In this week’s member news YPA tells the Yellow Pages value story to businesses in Beaverton, OR, Dex hosts a recycling event with UNLV men’s basketball coach Lon Kruger, RR Donnelley signs an $80+ million dollar contract with F+W Publications, Yellowpages,com announces its free app for the iPhone, and RR Donnelley also announces enhancements to Venue, its virtual data room solution.
7. YPA Member News Weekly Recap for June 22-28 - In this week’s member news Yellow Pages Group announces distribution of its new residential directory, Innovectra is selected to partner with USA Northland Directrories Inc. to develop new locals search offerings, Dex introduces the new Las Vegas Embarq directory, YPA focuses on the fencing heading in their latest release, The Kelsey Group reports on local online video advertising, Idearc discontinues 28 independent titles, Quebecor World extends multi-year agreement with Dex Media, and AT&T moves its headquarters to Dallas.
8. Yellow Pages Provide Value to Beaverton Businesses - Beaverton, Ore. (July 8, 2008) – In Beaverton, Ore., and across the country, as businesses deal with an uncertain economy, the Yellow Pages remain a powerful advertising medium. According to the Yellow Pages Association™ (YPA™), the trade organization of the print and digital media industry, in 2007 nearly 87 percent of U.S. adults used the print Yellow Pages (1) and approximately 22 percent used the Internet Yellow Pages (1), which translates into tangible results for local Beaverton small businesses.
9. From Spending a Day at a Local Amusement Park to an Evening at the Theater – Yellow Pages Help Families Plan Summer “Staycations” - BERKELEY HEIGHTS, NJ--(Marketwire - June 30, 2008) - As rising fuel prices and tight economic times cause many to rethink their typical summer vacation plans, the Yellow Pages Association™ (YPA™) advises consumers to turn to print or Internet Yellow Pages for their summer "staycation" needs.
10. Yellow Pages Help U.S. Consumers and Businesses Build Fences - BERKELEY HEIGHTS, NJ--(Marketwire - June 25, 2008) - With the U.S. fencing market projected to reach $6.4 billion in 2010 (1), driven by increasing demand from home and commercial owners seeking quality fencing, consumers will continue turning to the "Fence" Yellow Pages heading to locate fencing contractors. In fact, according to the Yellow Pages Association™ (YPA™), the "Fence" Yellow Pages heading ranks 93rd out of more than 4,000 headings as it generates nearly 24 million references annually (2).

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